Marketing Events

USDEC marketing programs are seizing new and expanded business and innovation opportunities for U.S. cheese, ingredients, and other dairy products. Peruse the searchable listing below of upcoming USDEC trade shows, seminars and other key activities sparking interest in U.S. dairy. New activities and event descriptions will continue to be updated as further details are confirmed.

If you are interested in participating or learning more, please contact Suzanna Stohr (sstorhr@usdec.org) for ingredients activities or Nuhami Alemu (nalemu@usdec.org) for cheese activities. We also encourage you to first review the Event Registration Policy regarding USDEC member participation in activities.


24 results Upcoming Events | Past Events
Displaying 1 to 10 of 24 records.
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  • Korea, Taiwan and Hong Kong Reverse Trade Mission to the U.S

    Madison, Wisconsin

    USDEC is hosting several importer/distributors from Korea, Taiwan and Hong Kong for a cheese-focused Reverse Trade Mission to the U.S. On Wednesday, September 17, 2025 USDEC will host a U.S. Supplier Showcase in Madison, WI at Four Winds Farm where suppliers will be able to connect with these purchasing decision makers from key cheese buying companies and introduce their companies and product portfolios. The showcase will include: U.S. Supplier Presentations, One-on-One Meetings with Buyers,...

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  • Convenience Food Conference

    Chengdu, China

    This year again USDEC is collaborating with the Chinese Institute of Food Science and Technology (CIFST) and participating in their 25th Convenience Food Conference which will be held September 3-5, 2025. On Sept 5, from 9:00am to 12:05pm there will be a session aimed at promoting the use of ingredients in convenience food to improve their nutritional profile and health. Chang Su, from our USDEC China office will present the global trends in new product launches along with information about the...

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  • U.S. Dairy Supply Seminar

    Ho Chi Minh City, Vietnam

    USDEC will host a U.S. Dairy Supply Seminar in Ho Chi Minh City, Vietnam, on September 11, just ahead of the Fi Asia trade show in Bangkok, Thailand (September 17-19) and USDEC's seminar in Bangkok, which takes place before the show (September 15). The timing for the event in Vietnam offers suppliers engaging in those activities an additional opportunity to connect with customers in the broader region by adding the stop in Vietnam. This seminar will highlight the U.S. dairy industry's...

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  • Consumer Press Event

    Tokyo, Japan

    USDEC is inviting Japanese online/offline media for a press event announcing the commencement of USDEC's consumer-facing marketing programs in Japan. Ritsumeikan University professor Dr. Fujita Satoshi, as well as two local health and lifestyle influencers, will be the primary speakers, reinforcing the benefits of dairy proteins for health and well-being, and how to easily make dairy protein consumption a part of everyday lifestyles. For more information, contact Suzanna Stohr...

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  • U.S. Dairy Supply and Innovation Seminar

    Bangkok, Thailand

    On September 15th, USDEC will host a U.S. Dairy Supply and Innovation Seminar in Bangkok preceding the start of the Fi Asia trade show taking place September 17-19. The seminar will showcase the world-class supply capabilities of the U.S. dairy industry to the local trade and discuss the latest global dairy outlook and product trends driving worldwide demand for U.S. dairy ingredients. The seminar will also address the future outlook for U.S. dairy production, exports, and industry capacity...

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  • Food Ingredients Asia 2025

    Bangkok. Thailand

    This year's Fi Asia will take place in Bangkok, Thailand where USDEC will exhibit, sharing supply advantages of and innovation opportunities with U.S. dairy.Exhibiting or attending Fi Asia? If so, please contact Suzanna Stohr at (sstohr@usdec.org). USDEC would be pleased to announce your show presence to local Southeast Asian trade contacts in pre-show communications to help drive booth traffic and expand customer engagement opportunities. USDEC will exhibit at the Fi Asia show sharing supply...

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  • 2025 Korea/Taiwan/Hong Kong Reverse Trade Mission

    Madison, Wisconsin

    USDEC is hosting several importer/distributors from Korea, Taiwan, and Hong Kong for a cheese-focused Reverse Trade Mission to the U.S. on Wednesday, September 17, 2025. USDEC will host a U.S. Supplier Showcase in Madison, WI at Four Winds Farms where suppliers will be able to connect with these purchasing decision makers from key cheese buying companies and introduce their companies and product portfolios.&nbsp;U.S. suppliers interested in participating should sign up through this link. Should...

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  • China Nutrition Science Conference

    Beijing, China

    USDEC will participate in the 17th National Nutrition Science Congress (CNSC) organized by China Nutrition Society Sept 21-23, 2025. CNSC is a prominent event held every two years and serves as a platform for scientific exchange among nutrition science and food research professionals in China and around the world. USDEC is sponsoring a session on Sept 22 entitled "Sports Nutrition: From Athletes to the General Population" in which several experts will present. During the program Chang Su, from...

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  • U.S. Dairy Ingredient Innovation Seminar

    Ho Chi Minh City, Vietnam

    On September 30, USDEC will host a U.S. Dairy Ingredient Innovation Seminar in Ho Chi Minh City, Vietnam. This event will showcase the growing potential for food and beverage innovation using U.S. dairy ingredients uniquely positioned to meet local demand. Vietnamese food industry professionals will gain insights into consumer preferences, emerging market trends, and new product development opportunities featuring U.S. dairy ingredients. Experts will also discuss the nutritional benefits and...

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  • Espacio Trade Show 2025

    Santiago, Chile

    USDEC will be hosting a USA Cheese Pavilion at Espacio Food and Service Trade Show taking place in Santiago, Chile, September 30 - October 2, 2025. The show provides an opportunity for U.S. Cheese Suppliers to showcase their cheese portfolio to a diverse and influential audience, including importers and distributors, wholesalers, retailers, foodservice operators, and gastronomy professionals. These participants come from Chile and other countries in the region, providing a unique opportunity to...

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Displaying 1 to 10 of 24 records.
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