This report explores consumer behavior and needs in the packaged beverages market, an integral part of consumer lifestyles in Southeast Asia. The findings reveal many end-use opportunities for incorporating U.S. dairy ingredients in packaged beverages. Prospects include a range of hot and cold beverages in ready-to-drink (RTD) and ready-to-mix (RTM) applications, including healthier options such as those with added protein.

USDEC programs in the region are also actively seizing the packaged beverages opportunity through in-market customer outreach and activities. We encourage you to contact our staff to learn more about these opportunities and how you can participate in future in-region activities.