This research explores consumer behavior and needs for bakery items, a thriving sector that fits into urban consumer lifestyles in Southeast Asia. The findings reveal many end-use opportunities for incorporating U.S. dairy ingredients in items such as bread, buns, cakes, pastries, cookies, biscuits, bakery pre-mixes, etc., including healthier options such as those with added protein.

USDEC regional programs in Southeast Asia are also actively seizing the bakery opportunity through in-market customer outreach and activities. We encourage you to contact our staff to learn more about these opportunities and how you can participate in future in-region activities.