Marketing Events

Health and Wellness Ingredient Trade Mission

May 20–24, 2024

Seoul, Korea & Tokyo, Japan

In May, USDEC is hosting a week-long member delegation visit to Korea and Japan, two high-priority export markets for U.S. dairy proteins with high consumer health consciousness and rapidly aging societies.

Coinciding with USDEC trade seminars in both markets as well as the International Food Ingredients and Additives (IFIA) trade show in Tokyo, this trade mission aims to foster member-customer engagement opportunities while driving end-user demand, usage and innovation with U.S. dairy proteins as a complete health and wellness innovation solutions package. Meetings throughout the visit will also work to raise customer awareness and interest in the expanding/evolving portfolio of high-value, U.S. dairy protein ingredients and fractions, emphasizing why the United States is best positioned to meet Japan and Korea's current and future dairy import needs.

USDEC members producing health and wellness dairy protein ingredients and fractions and other specialty high-value dairy ingredients will most benefit from joining the delegation visit.

For more information, contact Suzanna Stohr (sstohr@usdec.org).

Preliminary Itinerary

May 19

  • Arrive in Seoul

May 20

  • Korean protein / H&W market overview and meetings

May 21

  • USDEC Seminar
  • Evening flight to Tokyo

May 22

  • Japanese protein / H&W market overview and meetings

May 23

  • International Food Ingredients and Additives (IFIA) Show
  • USDEC Seminar (within IFIA show)

May 24

  • IFIA show
  • Visit Kiyota Sangyo to discuss/taste prototypes

May 25

  • Return to USA