The International Food Ingredients & Additives Exhibition and Conference (IFIA) is the largest functional food, ingredients and additives event in Japan.

At a time when protein-added mainstream products for health-inclined consumers are gaining momentum in Japan, USDEC booth (#2506) will showcase why innovating with U.S. dairy proteins is a not-to-be missed business and innovation opportunity and why U.S. dairy suppliers are ideally positioned to deliver on Japanese customers' and consumers' needs. USDEC will sample Japan-friendly prototypes made with U.S. whey and milk proteins at the booth while also showcasing U.S. dairy protein nutrition, functional and versatility advantages, application ideas and consumer insights on what Japanese consumers are seeking when it comes to health and wellness and protein.

For more information, contact Keith Meyer (kmeyer@usdec.org).