The U.S. holds roughly 33% of total milk solids share in South Korea, anchored by a small number of deep buyer relationships. The U.S. Dairy Brand Health B2B study examines how Korean buyers perceive and engage with U.S. dairy across cheese and dairy ingredient powders, including how the U.S. is positioned relative to competing origins. Findings point to an opportunity in widening the buyer base to continue share growth and strengthen brand health.