Marketing Events

Whether in the United States or abroad, USDEC marketing programs are hard at work to seize new and expanded opportunities for U.S. dairy products and ingredients. The listing below features upcoming trade shows, meetings and other key activities.

If you are interested in participating or learning more, please review our event registration policy and contact Keith Meyer (kmeyer@usdec.org) or Ryan Hopkin (rhopkin@usdec.org) with any questions.

Upcoming Events

  • Industry Training Workshops - Bakery

    Mexico City, Mexico

    USDEC is offering four technical training workshops on February 28 and March 1 (two each day) to Mexican bakery manufacturers. Via classroom and hands-on training sessions, the workshops educate bakers on why and how to formulate with U.S. dairy ingredients for functionality, nutrition, processing and sustainability benefits. While USDEC training workshops in Mexico have typically been geared toward small to medium-sized manufacturers, this series is being offered to larger (Class A) bakeries and will be conducted in conjunction with the Mexican bakery association CANAINPA at their Mexico City training center.

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  • 17th Thailand Congress of Nutrition

    Bangkok, Thailand

    From March 6-7, the Nutrition Association of Thailand (NAT) will be hosting the 17th edition of the annual Thailand Congress of Nutrition (TCN) in Bangkok. USDEC will have a sponsored symposium within this conference in which a Thai nutrition expert will share how dairy proteins can support a healthy and active lifestyle.

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  • Global Dairy Market Outlook Webinar - Signposts for 2024

    Southeast Asia (virtual)

    Southeast Asia's 2024 B:B customer education and outreach efforts kick off on March 12 with a Global Dairy Market Outlook webinar targeting region-wide food and beverage buyers and end-users. Presenters from USDEC's global economic affairs team and USDEC's Southeast Asia office will dive into key signposts for 2024, reviewing 2023 U.S. and global supply/demand outcomes, export expectations for 2024, and what it all means for opportunities for U.S. dairy customers in Southeast Asia.

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  • Global Dairy Market Outlook Webinar

    China (virtual)

    The U.S. Dairy Export Council (USDEC) is starting this New Year of the Dragon by organizing a Global Dairy Market Outlook Webinar to share the latest data and trade forecast. The 90-minute webinar will be aired on March 15, 2024 at 10 am.

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  • Bakery Innovation with U.S. Dairy Ingredients Hands-on Workshop

    Singapore

    The first of USDEC's innovation workshops at the U.S. Center for Dairy Excellence (U.S. CDE) in 2024 kicks off March 27-28. Food and bakery formulators from the region, but with an emphasis on Malaysia and Thailand, will be invited for classroom education and interactive training elements focused on creating Southeast Asia-friendly bakery applications with U.S. dairy proteins, permeate, and milk powder.

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  • Health and Wellness Ingredient Trade Mission

    Seoul, Korea & Tokyo, Japan

    In May, USDEC will be hosting a week-long member delegation visit to Korea and Japan, two high-priority export markets for U.S. dairy proteins with high consumer health consciousness and rapidly aging societies.

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  • International Food Ingredients and Additives - Japan

    Tokyo, Japan

    The International Food Ingredients & Additives Exhibition and Conference (IFIA) is the largest functional food, ingredients and additives event in Japan.

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  • CDIA Annual Meeting

    Changsha, Hunan Province, China

    The 30th Annual Conference of the China Dairy Industry Association (CDIA) and the 2024 China (International) Dairy Technology Expo will be held at the Changsha International Convention and Exhibition Center in Changsha, Hunan Province from May 27th to 29th 2024.  


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  • Healthy Snacking Innovation Seminar

    Ho Chi Minh City, Vietnam

    On June 6, USDEC will host a Healthy Snacking Innovation Seminar in Ho Chi Minh City, Vietnam. The seminar will introduce bright opportunities for better-for-you snacking innovation leveraging U.S. dairy ingredients.

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  • U.S. Dairy Ingredient Healthy Snacking Innovation Workshop

    Singapore

    Visiting Singapore in June? Join us for a two-day U.S. Dairy Ingredient Healthy Snacking Innovation Workshop, hosted by the U.S. Dairy Export Council (USDEC) at the U.S. Center for Dairy Excellence (U.S. CDE) in Singapore. This exclusive event will delve into the innovative use of U.S. dairy protein ingredients, including WPC/WPI and MPC/MPI, to elevate the protein content of both sweet and savory snacks, catering to the demands of health-conscious consumers.

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  • Nutrition Dialogue Meeting

    Singapore

    On June 14, USDEC will be hosting key opinion leaders (KOLs) from across Southeast Asia at the U.S. Center for Dairy Excellence (U.S. CDE) for a nutrition dialogue meeting to discuss the importance of protein quality, quantity, and distribution. University professors, nutritionists, dietitians, and fitness experts will come together for an intimate and interactive session exemplifying how these factors play an essential role in optimizing protein intake to fuel varying life stages and active lifestyles.

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  • USDEC-FAS China Dairy Trade and Fact-Finding Mission

    Beijing & Shanghai, China

    USDEC is offering four technical training workshops on February 28 and March 1 (two each day) to Mexican bakery manufacturers. Via classroom and hands-on training sessions, the workshops educate bakers on why and how to formulate with U.S. dairy ingredients to improve process efficiency and add functionality and nutrition to their products. While USDEC training workshops in Mexico have typically been geared toward small to medium-sized manufacturers, this series is offered to larger (Class A) bakeries and is conducted in conjunction with the Mexican bakery association CANAINPA at their Mexico City training center.

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  • Korean Society of Food Science and Technology Conference

    Daegu, Korea

    USDEC will participate in the Korean Society of Food Science and Technology (KoSFoST) International Symposium and Annual Meeting as a high-profile customer engagement platform to highlight the nutrition, functionality, versatility, taste, and sustainability of U.S. dairy proteins while positively differentiating U.S. dairy proteins from plant and other protein alternatives.

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  • Food Ingredients South America

    Sao Paolo, Brazil

    Food Ingredients South America (FISA) is the largest event in the food & beverage industry in South America, attended primarily by food and beverage processors from Brazil, but drawing attendees from the broader region. Approximately 10,000 visitors attended FISA in 2023.

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  • Expo lAlimentos

    Bogota, Colombia

    As the preeminent food ingredient show in Colombia, Expo IAlimentos offers an unmatched opportunity to engage with ingredient buyers and end-users in the market.

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  • U.S. Dairy Supply and Innovation Seminar

    Jakarta, Indonesia

    On September 2nd USDEC will host a U.S. Dairy Supply and Innovation Seminar in Jakarta preceding the start of the Fi Asia trade show taking place September 4-6. The seminar will showcase the world-class supply capabilities of the U.S. dairy industry to the local trade and discuss the latest global dairy outlook and product trends driving worldwide demand for U.S. dairy ingredients.

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  • Food Ingredients Asia

    Jakarta, Indonesia

    This year's Fi Asia will take place in Jakarta, Indonesia, where USDEC will exhibit, sharing supply advantages of and innovation opportunities with U.S. dairy.

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  • Food Tech Summit & Expo

    Mexico City, Mexico

    The Food Tech Summit & Expo is the largest food ingredients trade show in Mexico and Central America, offering a key opportunity to engage with trade from the region.

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  • Food Ingredients Vietnam

    Ho Chi Minh City, Vietnam

    Food Ingredients Vietnam is the only dedicated food and drink trade show in Vietnam, offering a unique opportunity to connect with contacts in this expanding market. Fi Vietnam offers the opportunity to engage in industry leading discussions, see product application innovations and develop further connections.

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  • Korean Nutrition Society Annual Meeting

    Seoul, Korea

    With Korea fast becoming a super-aged society, USDEC will participate in the conference to reinforce U.S. dairy proteins' advantages as a nutritional powerhouse ingredient with muscle-supporting benefits that can play a valuable role in supporting the unique food and health needs of a nation's rapidly aging society.

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  • Gulfood Manufacturing Trade Show

    Dubai, UAE

    Gulfood Manufacturing is a regional and ingredient-focused food trade event dedicated to the Middle East food and beverage processing sector. Many consider it a must-attend innovation platform and networking opportunity for the Middle East region.

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  • USDEC Member Mission to MENA Region

    Riyadh, Saudi Arabia / Cairo, Egypt / Casablanca, Morocco

    This member mission for processors and traders of bulk ingredients and cheese will target pre-qualified buyers across the MENA region. One-to-one meetings will take place in these three cities.

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Past Events

  • Dairy Innovation and Outlook Webinar

    China (virtual)

    USDEC is organizing a Dairy Innovation and Outlook Webinar Series which will feature two, one-hour, sessions. The first session (Dec. 7) will feature the 2023 innovation work conducted by the team at Jiangnan University plus winning products from the 5th Annual Student Innovation Competition organized under the USDEC-JU partnership. The second session (Dec.19) will feature Donna Berry, Owner of Dairy & Food Communications, to share real commercial examples of dairy-protein-fortified foods across multiple mainstream product categories; and, William Loux, vice president, Global Economic Affairs, U.S. Dairy Export Council to discuss what lies ahead for global dairy markets in 2024 and the production outlook for U.S. dairy ingredients.

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