Marketing Events

Whether in the United States or abroad, USDEC marketing programs are hard at work to seize new and expanded opportunities for U.S. dairy products and ingredients. The listing below features upcoming trade shows, meetings and other key activities.

If you are interested in participating or learning more, please review our event registration policy and contact John Klees ( with any questions.

Upcoming Events

  • Mexico Foodservice Seminars

    Various Locations in Mexico

    USDEC will implement 15 U.S. cheese seminars focused on extending the reach of current Mexican distributors of U.S. cheese and showcasing to end-users the wide selection of U.S. cheese available to them.

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  • Mexico Retail Promotions

    Various Locations in Mexico

    USDEC will conduct an in-store tasting and merchandising program to increase Mexican consumers' awareness of U.S. cheese. 

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  • Yogurt Technical Training Mission From China

    Madison, Wisconsin

    Join USDEC in Madison, Wisconsin on September 5, 2017, for a meeting and dinner with a delegation of five R&D/technical staff from Chinese dairy/yogurt manufacturers and Chang Su of USDEC’s China office. The delegation will be visiting Wisconsin to gain innovation ideas and technical solutions to utilizing functional and nutritional U.S. dairy ingredients such as whey and milk proteins in yogurt and cultured dairy applications.

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  • U.S. Dairy Supply Workshop

    The Regent Hotel, Singapore

    Join USDEC at the U.S. Dairy Supply Workshop!

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  • Food Ingredients Asia

    Bangkok, Thailand

    FI Asia is one of the largest ingredient showcase events in the world and an excellent opportunity to interact with industry leaders of this region's emerging economies.

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  • Retail Cheese Trade Mission to the GCC

    UAE, Saudi Arabia, Bahrain, Kuwait

    Join USDEC on a retail cheese trade mission to four GCC countries.

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  • Food Tech Summit and Expo

    Centro Banamex Expo, Mexico City

    Join USDEC at the Food Tech Summit and Expo!

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  • U.S. Dairy Ingredient Seminar

    Casablanca, Morocco

    Join USDEC for the first U.S. Dairy Ingredient Seminar at the Sheraton Casablanca in Casablanca, Morocco, October 3-5, 2017.

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  • Health Ingredients Japan

    Tokyo, Japan

    Health Ingredients Japan is the country's largest trade show for functional and health ingredients.

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  • Gulfood Manufacturing

    Dubai World Trade Center

    Visit the USDEC booth at Gulfood Manufacturing this fall!

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  • U.S. Dairy Business & Innovation Conference

    Seoul, Korea

    Join USDEC in Korea for the U.S. Dairy Business & Innovation Conference this November! The conference aims to further build demand for and expand market penetration of U.S. dairy products in Korea while celebrating five years of fruitful partnership post implementation of the U.S.-Korea Free Trade Agreement.

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  • Food & Hotel China

    Shanghai, China

    Food & Hotel China in Shanghai is the longest-running and largest trade show in Asia.

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Past Events

  • USDA FAS Pakistan Ingredients Mission to the U.S.

    San Francisco

    Join USDEC in welcoming a USDA Foreign Agriculture Service-led Pakistan delegation to the United States on Tuesday, August 15, 2017 in San Francisco. 

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  • Seoul Food & Hotel

    Seoul, South Korea

    Seoul Food & Hotel is the largest and longest established international trade show targeting South Korea's thriving food, beverage, hospitality, bakery & supermarket industries.

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  • Food & Hotel Vietnam

    Ho Chi Minh City, Vietnam

    Food & Hotel Vietnam is an established international tradeshow for the food and hospitality industry in Vietnam and beyond.

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  • Gulfood 2017

    Dubai, UAE

    Gulfood is the Middle East's leading exhibition for the foodservice and hospitality sectors.

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  • U.S. Dairy Protein Seminar

    Tokyo, Japan

    USDEC will host a U.S. Dairy Protein Seminar in Tokyo, Japan on Thursday, November 16, 2016, highlighting U.S. whey and milk protein health and wellness innovation opportunities. 

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