Marketing Events

Mexico Foodservice Seminars

June 13–November 8, 2017

Various Locations in Mexico

USDEC will implement 15 U.S. cheese seminars focused on extending the reach of current Mexican distributors of U.S. cheese and showcasing to end-users the wide selection of U.S. cheese available to them. The target audience will be the foodservice sector, primarily focusing on medium to high-end hotels and restaurant chains, casual dining regional chains and independent operators. This segment of the Mexican market is the least penetrated by U.S. cheese supply and offers the best opportunity to rebuild and further expand the U.S. cheese market share. 


July August September October November
13th - Guadalajara 3rd - Mexicali 8th - La Pax 5th - Aguascalientes 4th - Veracruz 8th - Acapulco
4th - Tijuana 10th - Los Cabos
20th - Celaya 5th - Ensenada 15th - Saltillo 7th - León
17th - Puerto Vallarta 22nd - Hermosillo
19th - Nuevo Vallarta

We welcome your as well as your Mexican distributors' participation so you may engage with key foodservice customers through mini-tradeshows alongside the seminars. If you are interested in this activity, please contact John Klees at and share with us (1) which seminar/location you/your distributor are interested in attending and (2) the complete contact details of your distributors so our Mexico team may coordinate with them accordingly.