Marketing Events

Retail Cheese Trade Mission to the GCC

September 16–27, 2017

UAE, Saudi Arabia, Bahrain, Kuwait

USDEC will be leading a supplier mission to the GCC states of U.A.E., Saudi Arabia, Kuwait, and Bahrain from September 16-27.

In addition, please note that staff is also currently working on a key account approach in the region supported by an in-depth retail program comprised of educational/training and promotional support for the chosen chains. This initiative will be launched in 2018, so this mission will serve to introduce our industry and your products to the local trade in advance of the implementation of USDEC's retail program.  

The mission will include meetings with major retail chains as well as distributors in Saudi Arabia (biggest GCC economy), UAE (region's commercial, tourism, and culinary hub) Bahrain (net food importer and high value market), and Kuwait (one of wealthiest markets with high consumer spending). The selected retail chains have good geographical reach and carry a wide range of high quality foods and beverages. The distributors are also major suppliers of the region's promising food service segment, so the meetings are likely to have a positive duel effect.

Please find a tentative itinerary and a list of local companies that have been invited to participate for your reference.

Please contact John Klees to register and with any additional questions.